Not only do people more easily consume visual content, but vlogs allow you to showcase your personality. They provide a person, whether it's you, your company, a customer, or an actor, to represent your brand. By having someone on screen, viewers will be able to engage on a personal level much more easily.
What is Vlogging?
Vlogging is a form of blog for which the medium is video. Vlog entries often combine embedded video with supporting text, images, transitions and other metadata. Entries can be recorded in one take or cut into multiple parts.
How Can Vlogging Help My Brand?
Vlogs help connect with the audience to build a community around the channel. With more channel viewers comes a higher engagement and impression rating of related prospects. When you have a strong community of viewers, you can then create a strong batch of customers who are loyal to your brand’s mission, lifestyle, and products or services.